Reviewed for

Insurance and Protection ( 20 )

Mortgages ( 30 )

Retirement income (annuities, drawdown) ( 1 )

Investments and Savings ( 3 )

Inheritance Planning ( 1 )

Reviewers' assets

£500k+ ( 1 )

£200k - £500k ( 1 )

£50k - 100k ( 4 )

Up to £50k ( 16 )

Client reviews

Review from verified client

January, 2023

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

Buying my first property

How has Alicia Baker helped you?

Alicia helped secure me with a mortgage for my first property and then again with my second home. Even after Alicia’s work had been complete she was still at the end of the phone or an email to ask any question regarding the entirety of the purchasing process and acted on my behalf when speaking with solicitors.

Have you seen the outcome you were hoping for?

Yes

Alicia's reply

Thankyou Sam, for your wonderful review.

Review from verified client

January, 2019

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

Due to working in Sales I earn a very "basic" basic and a high commission, due to this High Street lenders won't touch me and as such I have used IFA's to obtain the better offers on the market. My previous IFA had retired and I thankfully stumbled across Ms Baker via an online search.

How has Alicia Baker helped you?

"In the two years I have had the pleasure of knowing Alicia I have found her to be exceptionally personable, professional and very customer focused. From our original remortgage to the most recent purchase she has held our hand when needed, offered clear, concise guidance, and most importantly gained my trust fully - I am very pleased to offer a reference for Alicia and Alicia Baker Consultancy and thoroughly recommend you speak with her in relation to all your financial needs"

Have you seen the outcome you were hoping for?

Yes categorically and ABC will be handling all further remortgages / purchases for me.

What could they have done better?

To be honest - nothing. My experience with ABC has only been 100% positive.

Review from verified client

October, 2018

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

We were looking to remortgage a rental property.

How has Alicia Baker helped you?

Alicia provided the necessary advice and options etc which lead to the provision of the mortgage offer. Alicia was extremely efficient and great to deal with.

Have you seen the outcome you were hoping for?

Yes.

Review from verified client

October, 2018

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

First time home purchase.

How has Alicia Baker helped you?

Mortgage lender advice, insurance advice & general advice.

Have you seen the outcome you were hoping for?

Absolutely.

What could they have done better?

Nothing

Review from verified client

October, 2018

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

I wanted to buy a second property for letting purposes.

How has Alicia Baker helped you?

Alicia, arranged the Buy To Let mortgage and the Repayment Mortage.

Have you seen the outcome you were hoping for?

Yes.

Review from verified client

October, 2018

Overall

Advice

Service

Value

Based in London

What were the circumstances that caused you to initially look for an adviser?

Buying our first property together.

How has Alicia Baker helped you?

Alicia was so helpful in helping us to secure our mortgage despite lots of set backs- she was there through it all and very helpful throughout. I’d recommend her to anyone!.

Have you seen the outcome you were hoping for?

Yes.

Review from verified client

October, 2018

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

Buying a house.

How has Alicia Baker helped you?

Alicia helped us by getting a mortgage that suited both me and my wife and also the insurances that we needed for the future.

Have you seen the outcome you were hoping for?

Yes, very happy with the service Alicia has provided, making what can be a stressful process seem simple.

What could they have done better?

Nothing, Alicia and Abc consultancy have been amazing , I couldn't thank her and praise her enough, 5star service from start to finish

Review from verified client

October, 2018

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

We were remortgaging and wanted to release some equity and we approached Alicia for advice.

How has Alicia Baker helped you?

We explained what we were looking to achieve, which involved us undertaken some significant modifications and improvements to our home. Alicia provided us an excellent selection of options and took time to explain each product to us and helped us decide which best suited our requirements.

Have you seen the outcome you were hoping for?

Yes.

What could they have done better?

Cant think of edgings.

Review from verified client

October, 2018

Overall

Advice

Service

Value

Based in Somerset

What were the circumstances that caused you to initially look for an adviser?

I had a death in the family so had money left to us.

How has Alicia Baker helped you?

"A fantastic personal service. Alicia listens to your needs and all your requirements are at her finger tips. So you can feel assured she will find you the best options".

Have you seen the outcome you were hoping for?

Yes better than we hope.

Review from verified client

October, 2018

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

I was buying a property alone in a new area.

How has Alicia Baker helped you?

Alicia helped establish what I could afford to borrow, she took time to look for the best mortgage for me, not just on what was cheapest but which had the least fees, which was really helpful for me. She was really flexible where and when she could see me to fit around my schedule and always responded super quick.

Have you seen the outcome you were hoping for?

Yes definitely.

Review from verified client

October, 2018

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

I have recently bought a house, which is first time in UK. And I had no idea of how I can avail my mortgage and how much is my realistic capability of mortgage amount I can apply for. Alicia helped me very systematically based on my financial details and gave realistic figures with which it was easy to search the type of house I was looking for.

How has Alicia Baker helped you?

Alicia understood my mortgage requirements very well and she did advised basis on various financial scenarios. She has answered my mortgage and related queries very efficiently. Most important for me that she indicated the realistic maximum amount I can get mortgage for and it eased my house search process. She has visited my place personally and made it really comfortable to discuss the doubts and questions I had.

Have you seen the outcome you were hoping for?

Yes, finally I have bought my first house in UK with sound advise from Alicia for cheaper mortgage. I am very happy with Alicia's advise and I recommend all for her services she offers.

What could they have done better?

I think I have got best advise so far and I am happy with it.

Review from verified client

October, 2018

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

We needed to get a mortgage.

How has Alicia Baker helped you?

Alicia helped us and went above and beyond to get the mortgage we needed for our forever home.

Have you seen the outcome you were hoping for?

Yes, we have now settled into our beautiful home and it was only possible with Alicia helping us to get the mortgage.

What could they have done better?

She literally could have not done anything better. She gave us the best advise and was there always when we needed her.

Review from verified client

October, 2018

Overall

Service

Value

Advice

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

A re mortgage.

How has Alicia Baker helped you?

Alicia found us the best deal and sorted all of the calls/paperwork so it was an extremely easy process!.

Have you seen the outcome you were hoping for?

Yes.

What could they have done better?

Nothing could be done better. Great service!

Review from verified client

October, 2018

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

To review my insurances.

How has Alicia Baker helped you?

Alicia reviewed my current life cover and home insurance.

Have you seen the outcome you were hoping for?

Yes I saved money on my home insurance and I now have life cover and illness cover that is tailered to me.

What could they have done better?

No nothing she even saw me after work.

Review from verified client

October, 2018

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

Moving house.

How has Alicia Baker helped you?

Provided all the advice needed to get me a bigger mortgage.

Have you seen the outcome you were hoping for?

Yes.

What could they have done better?

Nothing

Review from verified client

October, 2018

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

We were let down by the service of a large bank and therefore wanted a more personal service.

How has Alicia Baker helped you?

Alicia provided that personal service and with her exceptional knowledge was able to help us.

Have you seen the outcome you were hoping for?

Most definitely. A service that I wish I had used many years ago. Totally friendly and professional, with a friendly smile.

What could they have done better?

Alicia was brilliant. Thank you.

Review from verified client

October, 2018

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

I wanted the best advice on how to get the most out of my capital.

How has Alicia Baker helped you?

Alicia help me understand all the different types of Mortgages that were available to me and clearly showing the pros and cons of every deal. It was all jargon to me until my conversations with Alicia. She understood what I was after and I felt like she was on the same wavelength as me in trying to help me get to my end goal.

Have you seen the outcome you were hoping for?

She got me the best deal on the market at the time for me. I am very pleased with the offer and everything she has done for me.

What could they have done better?

Alicia already went above and beyond for me, chasing the estate agents and solicitors for me as I was getting frustrated with dealing with them.

Review from verified client

October, 2018

Overall

Advice

Value

Service

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

Needed a mortgage advisor with access to many mortgage providers.

How has Alicia Baker helped you?

Very good a finding me a mortgage, especially one willing to use help to buy and help to buy ISAs.

Have you seen the outcome you were hoping for?

Yes I have been offered a good mortgage.

What could they have done better?

N/A.

Review from verified client

October, 2018

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

I was looking for a mortgage for a house when was advised to contact Alicia Baker for help as previous mortgage adviser failed to help. It was from the first conversation that I had my trust in Alicia. Really felt that was cared and offered whwt was best on the market for me.

How has Alicia Baker helped you?

Very professional and very helpful. Always approachable and was always chasing me and the bank for the updates.

Have you seen the outcome you were hoping for?

Yes by all means.

What could they have done better?

I could not ask for a better financial adviser

Review from verified client

October, 2018

Overall

Advice

Service

Value

Based in East Sussex

What were the circumstances that caused you to initially look for an adviser?

Remortgage.

How has Alicia Baker helped you?

Alicia found an attractive deal. She also advised and supported me through a potential stumbling block.

Have you seen the outcome you were hoping for?

Yes.

What could they have done better?

Can't think of anything

Review from verified client

October, 2018

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

Mortgage.

How has Alicia Baker helped you?

Alicia helped me get the 100% of my shared ownership property.

Have you seen the outcome you were hoping for?

Yes since then I have now sold my property and with all of the help from Alicia I have got a great deal with my mortgage and now looking forward to getting moved into my new property once it’s finished being built.

What could they have done better?

Trust me Alicia Baker has been brilliant. Nothing was to much trouble. She kept me in the loop very step of the way.

Review from verified client

October, 2018

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

Needed to address our life over ., and change our mortgage company to reduce interest.

How has Alicia Baker helped you?

She has a great knowledge on the options available to you and all the above areas were easily rectified.

Have you seen the outcome you were hoping for?

Yes we now have more cover and reduced bills.

What could they have done better?

I can’t find a negative answer as she achieved what previous advisor hadn’t. Perfect

First impression from a user who is not yet a client

September, 2015

Overall

Please provide a brief comment about your experience with Alicia

Alicia was very friendly, professional and unbiased. There was no pressure from her in trying to sell a product or her services, and very kindly met me on a Saturday due to my work commitments in the week.

Review from verified client

September, 2015

Overall

Advice

Service

Value

Based in Somerset

What were the circumstances that caused you to initially look for an adviser?

I had received conflicting advice from many different areas so decided to seek out a professional.

How has Alicia Baker helped you?

She listened to what we needed and went about providing us with good advice and the correct solutions.

Have you seen the outcome you were hoping for?

We are totally satisfied and happy with the way we were dealt with and also the practical outcome.

What could they have done better?

I cannot suggest anything that Alicia could have done better, we were treated with respect, dignity and a caring attitude.

Review from verified client

September, 2015

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

I needed life and critical illness insurance.

How has Alicia Baker helped you?

She found the best quote.

Have you seen the outcome you were hoping for?

Yes she has found me the best insurance for the best price.

What could they have done better?

Nothing. She did exactly what I required of her

Review from verified client

September, 2015

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

For help with a mortgage and advice regarding my life cover.

How has Alicia Baker helped you?

She was extremely professional, eloquent and gave me invaluable advice. I wouldn't hesitate in recommending her.

Have you seen the outcome you were hoping for?

Yes. I am now able to go ahead with my 1st mortgage and also have life cover that suits my family.

What could they have done better?

Nothing. She was perfect in every way.

Review from verified client

September, 2015

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

Looking for a new Fixed Rate deal, and reduce my present payments.

How has Alicia Baker helped you?

Very prompt in getting back to me. Kept me fully updated with the progress. Friendly and impartial.

Have you seen the outcome you were hoping for?

Re-Mortgage has been approved in principal, with new monthly payments coming down significantly.

Review from verified client

September, 2015

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

Life cover.

How has Alicia Baker helped you?

She set up a life policy for my children.

Have you seen the outcome you were hoping for?

Yes all set up.

What could they have done better?

No it was very simple to do.

Review from verified client

September, 2015

Overall

Value

Service

Advice

Based in Somerset

What were the circumstances that caused you to initially look for an adviser?

Friend of mine recommend her. I'm very pleased I did. Very helpful.

How has Alicia Baker helped you?

I bought a house with very good rate. We got what we want. Thanks to Alicia.

Have you seen the outcome you were hoping for?

More than I expect it from a financial adviser. She is very good at her job.

What could they have done better?

she did everything right. Other wise I d have not bought the house yet.

Review from verified client

August, 2015

Overall

Service

Value

Advice

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

Wanting to reduce my costs on insurance but keep the same level of cover.

How has Alicia Baker helped you?

Life and Critical for both myself and my Fiancé.

Have you seen the outcome you were hoping for?

Yes all outcomes achieved Exceedingly happy with Alicia.

What could they have done better?

N/A

Review from verified client

August, 2015

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

My life cover ran out.

How has Alicia Baker helped you?

She set up a new policy for me.

Have you seen the outcome you were hoping for?

Yes all sorted.

What could they have done better?

Nothing she saw me when it was convenient for me and made everything very simple.

Review from verified client

August, 2015

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

Selling house.

How has Alicia Baker helped you?

Found a suitable mortgage.

Have you seen the outcome you were hoping for?

Yes very happy with advise and support provided, also not forgetting the great mortgage deal.

What could they have done better?

To be honest nothing. We are very happy with Alicia and will definitely be in touch in the future!

Review from verified client

July, 2015

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

Required advice regarding life insurance and critical illness protection.

How has Alicia Baker helped you?

Very good practical advice on all options available that were best for my circumstances.

Have you seen the outcome you were hoping for?

Waiting confirmation from insurers. Everything that Alicia Baker stated was confirmed by the insurers and all my requirements have been achieved.

What could they have done better?

Alicia explained everything in a simplistic manner that I could understand. Answered all my questions fully and was happy for me to contact her with any further enquiries. Very approachable manner.

Review from verified client

July, 2015

Overall

Service

Advice

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

I have just had a baby so wanted some life cover put in place.

How has Alicia Baker helped you?

Alicia found me a policy that also covered my baby and future children.

Have you seen the outcome you were hoping for?

Very happy with everything.

What could they have done better?

Nothing it was so easy to set up. Alicia even came to my house to do it.

Review from verified client

July, 2015

Overall

Advice

Service

Value

Based in Somerset

What were the circumstances that caused you to initially look for an adviser?

To support the investment of my first home.

How has Alicia Baker helped you?

Alicia made everything very clear and easy to understand, and I am over the moon with the cover she provided.

Have you seen the outcome you were hoping for?

Yes I have the policy I was looking for.

What could they have done better?

Nothing - very easy person to talk to, made me feel comfortable and walked me through the process step by step and made everything easily understandable.

Review from verified client

July, 2015

Overall

Advice

Service

Value

Based in Somerset

What were the circumstances that caused you to initially look for an adviser?

Mortgage.

How has Alicia Baker helped you?

Save money.

Have you seen the outcome you were hoping for?

Yes.

Review from verified client

July, 2015

Overall

Advice

Service

Value

Based in Somerset

What were the circumstances that caused you to initially look for an adviser?

Renewal of insurance.

How has Alicia Baker helped you?

She sourced a more comprehensive and in fact cheaper policy than the current provider's renewal.

Have you seen the outcome you were hoping for?

Fully insured - all expectations satisfied.

Review from verified client

July, 2015

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

We had never had a review and was recommended Alicia as being a great advisor who may be able to save us money.

How has Alicia Baker helped you?

She reviewed our insurances and found better cover at a lower price . She also advised how to improve our credit ratings and discussed our present mortgage options.

Have you seen the outcome you were hoping for?

We are now have better cover at a saving. We are also considering changing our mortgage provider.

What could they have done better?

Nothing she's a genuine professional who listens to your needs and has the ability to find ways to improve your outgoings with no loss of cover

Review from verified client

July, 2015

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

I needed a mortgage and advise on my life cover.

How has Alicia Baker helped you?

She went through everything and found the best options.

Have you seen the outcome you were hoping for?

I am looking at moving and with Alicia help I know exactly what my limits are.

What could they have done better?

To be honest. Nothing. She was there at the end of a phone call night and day. Couldn't fault Alicia or the service she gave.

Alicia's reply

Thank you for you review Lucy. If you need any help in the future please do not hesitate to pick up the phone. Kind Regards Alicia

Review from verified client

July, 2015

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

Life insurance review.

How has Alicia Baker helped you?

Saved me a fortune on my mortgage and got me the right cover for my family.

Have you seen the outcome you were hoping for?

Finances sorted through remortgage.

What could they have done better?

Nothing, she was perfect

Alicia's reply

Thank you for you review Martin. If you need any help in the future please do not hesitate to pick up the phone. Kind Regards Alicia

Review from verified client

July, 2015

Overall

Advice

Service

Value

Based in Kent

What were the circumstances that caused you to initially look for an adviser?

Remortgage.

How has Alicia Baker helped you?

Found me a great deal.

Have you seen the outcome you were hoping for?

Yes very happy with the outcome.

What could they have done better?

Nothing

Alicia's reply

Thank you for your review Kate. If you need any help in the future please do not hesitate to pick up the phone. Kind Regards Alicia