Reviewed for

Insurance and Protection ( 5 )

Pensions ( 23 )

Retirement income (annuities, drawdown) ( 19 )

Investments and Savings ( 74 )

Pension Transfers - Non Specialist ( 5 )

Inheritance Planning ( 17 )

Long Term Care ( 2 )

Pension Transfers - Specialist ( 3 )

Financial Planning ( 14 )

Financial Mentoring ( 2 )

Reviewers' assets

£500k+ ( 27 )

£200k - £500k ( 24 )

£100k - £200k ( 4 )

£50k - 100k ( 1 )

Up to £50k ( 1 )

Client reviews

Review from verified client

December, 2023

Overall

Advice

Service

Value

Based in Staffordshire

What were the circumstances that caused you to initially look for an adviser?

Pension pots were not working as they should be.

How has David Pritchard helped you?

David, has advised us with great knowledge in a field we know very little about.

Have you seen the outcome you were hoping for?

Its early stages for us, but I'm sure David will keep up his good work.

What could they have done better?

From what we have seen so far, I think David and his team are at the top of their league.

Review from verified client

September, 2023

Overall

Advice

Service

Value

Based in Worcestershire

What were the circumstances that caused you to initially look for an adviser?

I approached David Pritchard for assistance with financial planning with the main requirement being to pay off a mortgage within 5 years and to generate some good returns on my investments.

How has David Pritchard helped you?

Unfortunately David has not helped at all and quite the contrary his guidance has resulted in substantial losses and consequential financial hardship.

Have you seen the outcome you were hoping for?

Most definitely not. The initial consultation with David appears to have contained overly optimistic promises and despite verbal guarantees of 6-8% ROI per annum, almost two years on my overall consequential losses (not just portfolio) represents approximately 25-30% of my initial investment (as at September 2023). Given the current situation and recent developments, my case is proceeding through the Ombudsman due to potential misrepresentations and omissions. Thankfully digital recordings exist. I should also highlight that although my investments have made significant losses, both Applewood and Fidelity continue to take their commission - it would appear they are the only winners here!

What could they have done better?

It’s probably easier not to respond to this question otherwise it's unlikely to be published. As referenced a complaint is being pursued via the Ombudsman which will reference all of the issues from the initial consultation to the current date.

Review from verified client

August, 2023

Overall

Advice

Service

Value

Based in Staffordshire

What were the circumstances that caused you to initially look for an adviser?

Knowledgeable and trustworthy and a good communicator.

How has David Pritchard helped you?

David has helped us for many years with savings and investments. More recently he's helped with retirement and pension matter. In the past he's also assisted the family with Mother's residential care.

Have you seen the outcome you were hoping for?

We've always been happy with the advice that we've been given over many years.

Review from verified client

August, 2023

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

Needed help with my financial planning

How has David Pritchard helped you?

He was able to find out what our requirements are and produce proposals/recommendations appropriate to our needs

Have you seen the outcome you were hoping for?

yes, this was done in a friendly and professional manner

What could they have done better?

Nothing

First impression from a user who is not yet a client

August, 2023

Overall

Please provide a brief comment about your experience with David

Knowledgeable and helpful at my introductory appointment.

Review from verified client

June, 2023

Overall

Advice

Service

Value

Based in Shropshire

What were the circumstances that caused you to initially look for an adviser?

Coming up for retirement

How has David Pritchard helped you?

Managed my portfolio and increased its value much more than I could have done on my own

Have you seen the outcome you were hoping for?

Yes better than I expected

What could they have done better?

Nothing

Review from verified client

June, 2023

Overall

Advice

Service

Value

Based in Shropshire

What were the circumstances that caused you to initially look for an adviser?

I was very dissatisfied with the service i was receiving from another company and David and Applewood was recommended to me.

How has David Pritchard helped you?

He has sorted out my finances, sorted out my pension across different providers and consolidated it for me

Have you seen the outcome you were hoping for?

Yes, definitely. I am clearer as to where my finances and pensions are up to at any one time

What could they have done better?

Nothing - they have acted swiftly and given me independent advice

Review from verified client

May, 2023

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

I inherited a sum of money and had savings, both of which I wanted to give me an income.

How has David Pritchard helped you?

David Pritchard has managed my investments so I receive a monthly income which suits my needs. I receive regular updates and an contact him at any time if I have a question.

Have you seen the outcome you were hoping for?

Yes, it has exceeded my expectations in every way.

What could they have done better?

Nothing I can think of.

Review from verified client

May, 2023

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

Poor returns on existing investments

How has David Pritchard helped you?

Put together a much better investment portfolio to match our needs

Have you seen the outcome you were hoping for?

Early days yet however we are more settled and confident that are investments will give better returns and are being regularly monitored

What could they have done better?

Nothing

Review from verified client

May, 2023

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

Poor performance from plans

How has David Pritchard helped you?

Found a better solution

Have you seen the outcome you were hoping for?

Not yet still early days

What could they have done better?

Nothing

Review from verified client

April, 2023

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

I have managed my own finances for years but found through pressure of work I was loosing out due to lack of focus on my overall portfolio.

How has David Pritchard helped you?

David is extremely knowledgeable and always offers me sound advice. David's knowledge of the financial markets an impact of global change makes sense leading to sound guidance and what needs to change.

Have you seen the outcome you were hoping for?

In tough times over the last 3 years I would have to say yes.

What could they have done better?

Nothing to be honest. I am happy with the service I get from David.

Review from verified client

January, 2023

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

My late husband and I were given extremely bad advice by our accountant, and the same from the financial adviser he recommended. We needed a good and reliable financial adviser.

How has David Pritchard helped you?

I worked for David many years ago, as a temporary secretary, and saw the excellent advice he gave to his clients. When I left his employ I asked him to become our financial adviser.

Have you seen the outcome you were hoping for?

Yes. I (previously we) have always been consulted on how much income I needed, and good advice has been given by David.

What could they have done better?

Nothing. There have been occasions when I have needed lump sums at short notice. My requests were always dealt with speedily and efficiently. I cannot think of anything they could have done better.

Review from verified client

December, 2022

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

Having received several inheritances, I felt that I needed professional help to ensure that the monies were secure, and continued to grow.

How has David Pritchard helped you?

Despite some difficult times, the investment value has held up very well.

Have you seen the outcome you were hoping for?

Yes, without doubt. There have been periods when monthly income was paid out, and that was useful at the time. I can look at the Investment portal at any time to check on the value of the investment.

What could they have done better?

Hard to think of anything.

Review from verified client

December, 2022

Overall

Advice

Service

Value

Based in Shropshire

What were the circumstances that caused you to initially look for an adviser?

Diverse collection of Pension Pots, ISA's and shareholding.

How has David Pritchard helped you?

Consolidated my Pensions into a single drawdown platform, consolidated ISA and other investments.

Have you seen the outcome you were hoping for?

Yes

What could they have done better?

Not in my opinion

Review from verified client

December, 2022

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

Mrs Michell 's work pension, inheritance early 1990s

How has David Pritchard helped you?

David has managed Mr Michell & Mrs Michell's financial affairs for over 30 years. We have been very happy with the work he has done for us.

Have you seen the outcome you were hoping for?

Yes.

What could they have done better?

We do not know of any things that could have been done better.

Review from verified client

December, 2022

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

My father was a client of David’s for many years and after retirement I sought advice about my own income.

How has David Pritchard helped you?

David has helped me maximise my income so I don’t have to worry unduly about the future, having little knowledge of the world of finance.

Have you seen the outcome you were hoping for?

David has helped and advised me beyond my expectations and on that basis I have recommended 3 friends who have become clients.

What could they have done better?

I am satisfied with my experience with Applewood.

David's reply

Thanks Dawn, much appreciated, merry christmas, cheers Dave

Review from verified client

December, 2022

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

Having little knowledge of the investment and savings market and having been let down by a previous planner.

How has David Pritchard helped you?

he was approachable and understood our issues and produced a pragmatic plan for the future

Have you seen the outcome you were hoping for?

we have seen our investments increase year on year inline with our expectations.

What could they have done better?

Nothing

Review from verified client

December, 2022

Overall

Advice

Service

Value

Based in Staffordshire

What were the circumstances that caused you to initially look for an adviser?

Started up a small business and needed a personal pension

How has David Pritchard helped you?

Gave sound advice and set up an investment portfolio of pensions and ISAs

Have you seen the outcome you were hoping for?

Yes definitely, until the impact of Russia's invasion of Ukrane on the markets

What could they have done better?

Cant think of anything

Review from verified client

December, 2022

Overall

Advice

Service

Value

Based in Dorset

What were the circumstances that caused you to initially look for an adviser?

The need to plan for my family's future financial security in the medium and longer term especially as we approached retirement.

How has David Pritchard helped you?

He has provided consistent and effective guidance and recommendations tailored to our specific family needs. He has been financial advisor to my parents and now us for over 20 years so his intimate and long-term knowledge has been instrumental in this. He genuinely cares for the service he provides.

Have you seen the outcome you were hoping for?

I think it fair to say that world events over the last 4 years have resulted in us not achieving the growth we anticipated. However, David's proactive recommendations have been key in ensuring our investments have performed relatively strongly within our risk profile.

What could they have done better?

Nothing springs to mind

Review from verified client

December, 2022

Overall

Advice

Service

Value

Based in Staffordshire

What were the circumstances that caused you to initially look for an adviser?

The need to plan for a financially secure future in anticipation of the sale of the Company in which I was a major shareholder.

How has David Pritchard helped you?

David has set up and maintained a portfolio that has provided a good balance between growth and income.

Have you seen the outcome you were hoping for?

Very happy with the service provided and the outcome has been better than expected.

Review from verified client

December, 2022

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

I wanted a reliable and honest Person to look after my investments

How has David Pritchard helped you?

David has been very helpful and is always there at the end of the phone for advice and help plus twice a year meetings .

Have you seen the outcome you were hoping for?

Yes

What could they have done better?

The insurance has not been good but things have changes over the years and not really David’s fault

Review from verified client

November, 2022

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

14 years ago needed an adviser to sort out existing investments and new capital to be invested.

How has David Pritchard helped you?

Managed our investments

Have you seen the outcome you were hoping for?

Yes. I could not say whether the investments have grown above or below average but we are satisfied with the growth level

What could they have done better?

Reduce the amount of paper involved in transactions and from investment companies

Review from verified client

May, 2022

Overall

Value

Service

Advice

Based in Shropshire

What were the circumstances that caused you to initially look for an adviser?

Personal pension plan

How has David Pritchard helped you?

Advice on where to invest

Have you seen the outcome you were hoping for?

Not as yet

What could they have done better?

It's early days, and the market has been tough, but would like to see the pot increase in value.

Review from verified client

April, 2022

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

I was not happy with the service from StJP that I had rec'd in the past. I moved to David Pritchard at Applewood Independent and the improvement was significant in all areas - cost, personal advice, regular reviews & seminars that are thought provoking.

How has David Pritchard helped you?

I now receive personal meetings that have clear conclusions. The advice is bespoke to my circumstances. The solution gives me the full picture of my finances, all tax issues & the ranges of risk that I am taking. The fees are very visible and are far lower than StJP. My only regret is that I should have moved all of my portfolio to David far earlier as I would now be far wealthier

Have you seen the outcome you were hoping for?

Yes in reduced costs and far clearer analysis of outcomes. The range of investments is far better than StJP and the online Portal is very useful. Allowed me to involve my daughters with advice & be more aware of my portfolio

What could they have done better?

Convinced me earlier to move to Applewood

Review from verified client

December, 2021

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

Approaching retirement we realised that we did not have the necessary knowledge to plan our financial affairs to carry us through our retirement.

How has David Pritchard helped you?

In every way. From dealing with annuities , ISA’s and bonds plus income withdrawals to careful tax planning.

Have you seen the outcome you were hoping for?

Yes, David’s flex’s le approach has always paid dividends

What could they have done better?

Difficult to say , probably very little.

Review from verified client

December, 2021

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

I had both accrued and inherited significant savings and investments and I wanted them to be reviewed and then actively managed.

How has David Pritchard helped you?

David invested the time to get to know me and my spouse and our overall financial position and encouraged us to think more deeply about our priorities and aspirations prior to discussing and assessing our attitude to investment and risk and the various investment options open to us.

Have you seen the outcome you were hoping for?

Yes. We are happy that our investment portfolio has grown and is being actively and very professionally managed and that it is appropriately diversified against risk in accordance with our investment preferences - and we have a trusted and highly experienced advisor we can turn to for further help at any time.

What could they have done better?

As I am completely happy with the service David and his company continue to provide I cannot suggest any extra improvement

Review from verified client

November, 2021

Overall

Advice

Service

Value

Based in Staffordshire

What were the circumstances that caused you to initially look for an adviser?

Disappointed with service from previous advisor. Attended seminar with Applewood and was impressed.

How has David Pritchard helped you?

Proved to be knowledgeable and professional and offered sound financial advice. Facilitated the movement of funds previously held elsewhere. Also impressed with those other Applewood staff that I've met or dealt with by phone.

Have you seen the outcome you were hoping for?

Satisfied with outcome to date.

What could they have done better?

Nothing comes to mind. Particularly, given the pandemic, I remain satisfied with the service received.

Review from verified client

October, 2021

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

I was lucky in an insurance with profits had worked do well that I had put everything into new ones without considering that the world had moved on.

How has David Pritchard helped you?

David reclaimed a maximum possible and reinvested it wisely. Since then in this century I have done excellently thanks to David

Have you seen the outcome you were hoping for?

Yes

What could they have done better?

I am always open to get more.

First impression from a user who is not yet a client

August, 2021

Overall

Please provide a brief comment about your experience with David

Did not receive any contact from David.

David's reply

Thank you for your enquiry and your comment since. We can only apologise for what appears to be a breakdown in communication as we had attempted to contact you a number of times and were unable to reach you. If there is anything at all that you feel we still may be able to help with, please don’t hesitate to contact us at our offices on 01270 626555 for a free no-obligation appointment with one of our independent financial advisers. Kind regards David Pritchard

Review from verified client

August, 2021

Overall

Advice

Service

Value

Based in Bedfordshire

What were the circumstances that caused you to initially look for an adviser?

We had been ill-advised previously and lost trust in financial services providers

How has David Pritchard helped you?

He has properly structured our investment portfolio, the subsequent management and performance of which has exceeded our expectations.

Have you seen the outcome you were hoping for?

Yes, hitherto our expectations have been exceeded

Review from verified client

July, 2021

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

My investments were going backwards as we had much success with insurance investments WITH interest and suddenly the interest disappeared

How has David Pritchard helped you?

Moved everything we had into investments which were controlled ones by him.

Have you seen the outcome you were hoping for?

Yes. . There has been a general rise over the long period that he has controlled our investments without us being afraid of losing anything.

What could they have done better?

I am not an expert in these matters but we have had good advice for the 20 years. Each year showed an increase in the investment except one where the final world collapsed. We have complete faith in the advice which we have been given

Review from verified client

May, 2021

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

Already had good service from Applewoods for other investments.

How has David Pritchard helped you?

Explained poor performance of existing pension provider, suggested an alternative company who would give a better return.

Have you seen the outcome you were hoping for?

Only just changed, therefore, I have not seen any increase in performance as yet.

What could they have done better?

Nothing.

Review from verified client

May, 2021

Overall

Advice

Service

Value

Based in Dorset

What were the circumstances that caused you to initially look for an adviser?

The need to better manage our finances and to prepare for retirement

How has David Pritchard helped you?

Provision of objective, honest and clear recommendations based on a full understanding of our whole family circumstances and aspirations. Unambiguous guidance on the risk position of his recommendations before commitment. Of particular note his advice and recommendations through these recent turbulent times has ensured the financial impact on us has been minimal. David, and his staff have always been readily available to help.

Have you seen the outcome you were hoping for?

Yes. Provision of tax efficient income to supplement our occupational pensions enabling us to continue supporting our children and grandchild whilst enjoying our early retirement.

What could they have done better?

We remain very content with all aspects of his service

First impression from a user who is not yet a client

March, 2021

Overall

Please provide a brief comment about your experience with David

The service David offered was not financially beneficial to me as it actually increased my ISA management fees. Also my question was about Inheritance tax mitigation - his view "water pistol to fire". Was that advice?On this occasion was the company director acting as a salesman or advisor?

Review from verified client

November, 2020

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

My wife and I have been with David Pritchard for Investments and savings for 29 years. My wife & I wanted to invest funds from pensions and funds from leaving my employer.

How has David Pritchard helped you?

With investments and transfer for my wife's pension funds.

Have you seen the outcome you were hoping for?

Yes, all has been fine for many years until investments were ruined by 'The Brexit'.

What could they have done better?

He has done all well. We cannot think of an improvement.

Review from verified client

July, 2020

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

Results of half yearly review

How has David Pritchard helped you?

Always there on the phone or someone else to help

Have you seen the outcome you were hoping for?

Waiting for the results

What could they have done better?

Possibly less optimistic given the awful circumstances at present. !!!

Review from verified client

March, 2020

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

We have always had financial advice and when we relocated to this area we wanted someone close at hand who we could meet face to face. I assessed a number of advisers through face to face meetings and decided that David Pritchard was the person most in tune with our financial planning needs.

How has David Pritchard helped you?

He helped structure our investments for maximum tax efficiency and minimise our inheritance tax liabilities

Have you seen the outcome you were hoping for?

Yes we have a good level of tax free income and our investments have steadily increased in value. Subject to the recent coronavirus problems.

What could they have done better?

Happy with all aspects of the service.

Review from verified client

February, 2020

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

My wife and I have been with David for 29 years! My wife was in contact with him first of all relating to her company pension. When I retired from paid work I moved some of our funds into David's care.

How has David Pritchard helped you?

David helped by advising us where we should invest for our requirements.

Have you seen the outcome you were hoping for?

We have been very happy with the actions of his company. Sadly, Brexit has caused very bad results for a couple of years.

What could they have done better?

We have been happy with all that he does.

First impression from a user who is not yet a client

January, 2020

Overall

Please provide a brief comment about your experience with David

Fffffffffff

Review from verified client

December, 2019

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

My previous financial adviser went out business.

How has David Pritchard helped you?

Where to invest my portfolio.

Have you seen the outcome you were hoping for?

Yes steady growth.

First impression from a user who is not yet a client

September, 2019

Overall

Please provide a brief comment about your experience with David

Very very expensive

First impression from a user who is not yet a client

April, 2019

Overall

Please provide a brief comment about your experience with David

Good initial meeting.

Review from verified client

January, 2019

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

I had money from policies that needed investing, together with my own funds.

How has David Pritchard helped you?

He overhauled my finances and has invested money on my behalf.

Have you seen the outcome you were hoping for?

Definitely.

What could they have done better?

Mr Pritchard was extremely friendly and inspired confidence in his approach to managing a portfolio for me.

Review from verified client

July, 2018

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

Been with David many years.

How has David Pritchard helped you?

Investments and six monthly reviews.

Have you seen the outcome you were hoping for?

Yes.

What could they have done better?

Perfectly adequate

Review from verified client

July, 2018

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

My wife & I have been with David for More than 25 years.

How has David Pritchard helped you?

By looking after our investments and advising on related subjects. David understands our needs and explaines subjects to us clearly.

Have you seen the outcome you were hoping for?

Products and services have been well suited to our needs.

What could they have done better?

Nothing to suggest.

Review from verified client

June, 2018

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

I believe that professional financial advice is necessary to ensure suitable investments are made.

How has David Pritchard helped you?

He has established a solid income stream from my investments and helped me to manage IHT liabilities.

Have you seen the outcome you were hoping for?

I am fully satisfied with the advice given.

What could they have done better?

I have had no difficulties or concerns about the services and advice I have received.

Review from verified client

June, 2018

Overall

Advice

Service

Value

Based in Staffordshire

What were the circumstances that caused you to initially look for an adviser?

Due to building societies changing their operation, re investments.

How has David Pritchard helped you?

Discussed our options and clearly advised us as to our best options.

Have you seen the outcome you were hoping for?

Yes, the results have been very satisfactory.

What could they have done better?

Can't think of anything that could have been done better as the advice and communications are always in an uncomplicated and understandable language.

Review from verified client

April, 2018

Overall

Advice

Service

Value

Based in Shropshire

What were the circumstances that caused you to initially look for an adviser?

Had money to invest and needed advice on new investments plus ones we already had. Also needed increased income now retired.

How has David Pritchard helped you?

He has done a great job investing for us now especially for income , tho he has also increased our capital over the years.

Have you seen the outcome you were hoping for?

Absolutely.

What could they have done better?

Really think he’s done all we hoped for

Review from verified client

April, 2018

Overall

Advice

Service

Value

Based in Staffordshire

What were the circumstances that caused you to initially look for an adviser?

I wanted to review the numerous pensions I had, both DB & Final Salary.

How has David Pritchard helped you?

He arranged for a Pension specialist to explain to us the options vs the Final Salary Pensions I had & then recommended funds that I should invest in.

Have you seen the outcome you were hoping for?

It is too early to make any comment.

Review from verified client

April, 2018

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

need for professional advice.

How has David Pritchard helped you?

allocated investments.

Have you seen the outcome you were hoping for?

yes.

What could they have done better?

cut costs!

Review from verified client

April, 2018

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

Investments from previous provider were diminishing, costs exceeding income.

How has David Pritchard helped you?

Reversed the previous situation.

Have you seen the outcome you were hoping for?

Yes, exceeded expectations year on year.

First impression from a user who is not yet a client

April, 2018

Overall

Please provide a brief comment about your experience with David

Prompt response to initial enquiry and meeting completed as arranged

First impression from a user who is not yet a client

February, 2018

Overall

Please provide a brief comment about your experience with David

A very personable and professional adviser. Obvious vast knowledge of his 'world' and very thorough. Felt very assured and confident he will do a good job for me.

First impression from a user who is not yet a client

November, 2017

Overall

Please provide a brief comment about your experience with David

Initial contact made and will be following up when in the UK next time

Review from verified client

September, 2017

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

I had considerable funds that I wanted to invest.

How has David Pritchard helped you?

By becoming my financial adviser and carrying out my investments.

Have you seen the outcome you were hoping for?

Yes.

What could they have done better?

I do not think I could have chosen anyone better.

Review from verified client

August, 2017

Overall

Advice

Service

Value

Based in Staffordshire

What were the circumstances that caused you to initially look for an adviser?

Longer term planning.

How has David Pritchard helped you?

Structured my investments into a clear and well defined portfolio.

Have you seen the outcome you were hoping for?

Yes, the returns are good, together with the on-going support from Applewood.

Review from verified client

July, 2017

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

I have a twice a year review and have been a customer for over 15years.

How has David Pritchard helped you?

Advice and a review of my circumstances and needs.

Have you seen the outcome you were hoping for?

So far very good .

What could they have done better?

Perhaps a little more explanation about the reasons for changing investments .

Review from verified client

July, 2017

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

I have been with this advisor for over 10 years. At that time I had neither the time nor expertise to monitor markets and determine best strategy. I knew I would be retiring within the next 5 years and had 'surplus' cash to invest / save.

How has David Pritchard helped you?

Mr Pritchard provided the expertise and appropriate advice for our situation both at the first meeting, when I was still working, and when I retired. I had no hesitation investing the retirement lump sum with advice given by Mr. Pritchard. He fully understands our needs and offers alternatives which have proven beneficial.

Have you seen the outcome you were hoping for?

I have been more than satisfied with the performance of the portfolio recommended by Mr Pritchard. Any changes are fully explained and advice regarding tax position and future changes are communicated in an understandable way.

What could they have done better?

I am fully satisfied with Mr Pritchard and the company. Communication is appropriate and relevant and I know he is always available should we have any queries. Any paperwork is quickly produced and easy to complete as they do all the 'hard / monotonous' work before submitting to us for signatures.

First impression from a user who is not yet a client

June, 2017

Overall

Please provide a brief comment about your experience with David

Curtious professional service.

Review from verified client

May, 2017

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

My wife and I had separate, non local, financial advisers and as we are both now retired we though it more practical to have one local advisor. We went to a seminar by Applewood and found David to be a knowledgeable and practical speaker. He was easy to understand and was able to impart information with confidence.

How has David Pritchard helped you?

He asked about our attitude to risk and adjusted our portfolios accordingly. He move various investments to more easily managed platforms.

Have you seen the outcome you were hoping for?

Its a little early to tell but all signs are encouraging.

Review from verified client

April, 2017

Overall

Advice

Service

Value

Based in Shropshire

What were the circumstances that caused you to initially look for an adviser?

Annual review and forthcoming to occupational pensions to myself and wife.

How has David Pritchard helped you?

With David, Alex,his son and a recommended by him pension specialist I took control of my occupational pensions with many advantages and increased funds achieved on day one.

Have you seen the outcome you were hoping for?

Pleasing progress over the three years that we have been dealing with him. We appear to be on target with investments. pension turned out to be a bonus. Free money!!!.

What could they have done better?

Keep up the good work David. Fingers crossed over brexit.

Review from verified client

March, 2017

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

Having left work I need to make some decisions re our finacances.

How has David Pritchard helped you?

Helped consolidate our investments.

Have you seen the outcome you were hoping for?

In generla yes.

Review from verified client

March, 2017

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

We had very bad financial advice from our accountant and the financial advisers he recommended. We heard of David Pritchard, started with partial advice, and changed to full financial advice when we discovered his capabilities and the excellent outcome of his investments on our behalf.

How has David Pritchard helped you?

We needed income and growth from our investments.

Have you seen the outcome you were hoping for?

Yes. The outcome has always been good, even in some very difficult years.

What could they have done better?

Nothing I can think of. If I knew better than David Pritchard I would become an IFA myself!

Review from verified client

February, 2017

Overall

Advice

Service

Value

Based in Cheshire

What were the circumstances that caused you to initially look for an adviser?

inherited money that we wanted to invest.

How has David Pritchard helped you?

Helped to make investments and looked after our pensions.

Have you seen the outcome you were hoping for?

hopefully.

What could they have done better?

Understanding our desires and realising the type of people we are.

Review from verified client

February, 2015

Overall

Advice

Service

Value

Based in Staffordshire

How has David Pritchard helped you?

Advises and invests our funds according to our needs.

What could they have done better?

no problems

Review from verified client

February, 2015

Overall

Advice

Service

Value

Based in Cheshire

How has David Pritchard helped you?

When visiting Applewood Independent we are always pleasantly received by David and his staff. David explains options and financial risk levels so that we are given excellent advice for the investment of our savings. All is discussed clearly to us as pensioners who would otherwise have very little knowledge of financial dealings.

What could they have done better?

Nothing as far as we are concerned.

Review from verified client

February, 2015

Overall

Advice

Service

Value

Based in Cheshire

How has David Pritchard helped you?

Very pleased with advice & recommendations & the results they achieve with both interest generated & growth received. The results are within our constraints of risks.

What could they have done better?

Happt to leave things as they are but willing to listen to any improvements he may propose.

Review from verified client

February, 2015

Overall

Advice

Service

Value

Based in Cheshire

How has David Pritchard helped you?

He anticipates our needs with solutions that are both simple to understand and requires little user involvement and work very well.

What could they have done better?

Not sure if this is something that could be done better, but sometimes the communications that come directly from the companies invested in can be difficult to understand.

Review from verified client

February, 2015

Overall

Advice

Service

Value

Based in Staffordshire

How has David Pritchard helped you?

Good regular contact. Meetings twice P.A or if requested

Review from verified client

February, 2015

Overall

Advice

Service

Value

Based in Cheshire

How has David Pritchard helped you?

We are please with the service provided and advice given. The main feature has been consolidating our many investments into a manageable package. We are content that all payments are made directly with our investment managers.

What could they have done better?

No comment. Quite happy with status quo

Review from verified client

February, 2015

Overall

Advice

Service

Value

Based in Avon

How has David Pritchard helped you?

David interprets our risk attitude very well and invests accordingly. All our investments have done well.

Review from verified client

February, 2015

Overall

Advice

Service

Value

Based in Staffordshire

How has David Pritchard helped you?

Everything

What could they have done better?

We are more than satisfied with what David does for us.

Review from verified client

February, 2015

Overall

Advice

Service

Value

Based in Staffordshire

How has David Pritchard helped you?

He is truly independent, with a load of experience. He is cautious and sceptical as needed and avoid unnecessary risks. A safe pair of hands.

Review from verified client

February, 2015

Overall

Advice

Service

Value

Based in Cheshire

How has David Pritchard helped you?

David Pritchard possesses those qualities look for in a financial advisor. He is very skilled at sharing his knowledge, experience, and no-how, inspires his clients with his trust and confidence.

What could they have done better?

An impertinent question in referring to a person with the skills and qualifications of David Pritchard. his patience, tolerance and understanding of the needs and style of his clients are superb. He should stay just as he is.

Review from verified client

February, 2015

Overall

Advice

Service

Value

Based in Avon

How has David Pritchard helped you?

David is very experienced financial advisor who always listens to our requirements and provides easy to understand advice on the best way to achieve our goals.

Review from verified client

February, 2015

Overall

Advice

Service

Value

Based in Cheshire

How has David Pritchard helped you?

- Fully understands our current position, needs and future expectations. - Explains, in easy to understand language, our options both current and in the future, if changes proposed advises why with alternatives. - Selects compatible funds and strategies which regularly out perform 'standard' benchmarks.

What could they have done better?

Mr Pritchard fully fulfils our requirements in a professional courteous manner.

Review from verified client

February, 2015

Overall

Advice

Service

Value

Based in Staffordshire

How has David Pritchard helped you?

Advices on investments, revising as times change. Generally good financial advice.

What could they have done better?

We have great confidence in David. However we know little of his financial team. Knowledge of their qualities would give more confidence with company.

Review from verified client

February, 2015

Overall

Advice

Service

Value

Based in Staffordshire

How has David Pritchard helped you?

Excellent investment structure to match our risk profiles . Excellent selection of individual investments, due to diligent research and good contacts. Managing the growth of his firm, whilst maintaining strong core values Delegation Drive

What could they have done better?

No suggestions, David provides exactly the service we require

Review from verified client

February, 2015

Overall

Advice

Service

Value

Based in Cheshire

How has David Pritchard helped you?

Listen to my profile and advise accordingly

What could they have done better?

Be more informative on how funds are performing and should I invest more of my funds into ISAs

Review from verified client

February, 2015

Overall

Advice

Service

Value

Based in Cheshire

How has David Pritchard helped you?

Fare and informative

What could they have done better?

Not a great deal

Review from verified client

February, 2015

Overall

Advice

Service

Value

Based in Staffordshire

How has David Pritchard helped you?

David has known us for many years and is well aware of our requirements. He continues to provide excellent service. Even though the team is expanding his attitudes and personality seem to manifest themselves throughout the company.

What could they have done better?

I do not wish to engender complacency - far from it but I believe that David has the balance just about right.

Review from verified client

February, 2015

Overall

Advice

Service

Value

Based in Cheshire

How has David Pritchard helped you?

David is honest, straight forward and well qualified to give advice. I have two meetings a year to review my investments but can always telephone in between for advice or help.

What could they have done better?

I do understand most of the advice but sometimes David can go quite quickly and it's difficult to "keep up"!

Review from verified client

February, 2015

Overall

Advice

Service

Value

Based in Staffordshire

How has David Pritchard helped you?

Manages and advises on our investments

What could they have done better?

Not a great deal could be improved

Review from verified client

February, 2015

Overall

Advice

Service

Value

Based in Staffordshire

How has David Pritchard helped you?

David has a very thorough grasp of our investment needs and delivers his advice in a very conscientious manner

What could they have done better?

Not able to make any judgement. We are more than satisfied.

Review from verified client

January, 2015

Overall

Advice

Service

Value

Based in Cheshire

How has David Pritchard helped you?

Annual review of portfolio, detailed assessment of nett worth, advice on work pension fund selection. Answers question sent by e-mail timeously.

What could they have done better?

On-line portal to review investments, and ask questions.

Review from verified client

January, 2015

Overall

Advice

Service

Value

Based in Cheshire

How has David Pritchard helped you?

Explains what us happening, how investments have performed. He is a very good communicator

What could they have done better?

Nothing

Review from verified client

July, 2014

Overall

Advice

Service

Value

Based in Cheshire

How has David Pritchard helped you?

From overall conception of planning to the minute detail of funds and percentage make ups David covers all points in easy to understand language.

What could they have done better?

Not much! He does cover all aspects of advice very well

Review from verified client

May, 2014

Overall

Advice

Service

Value

Based in Cheshire

How has David Pritchard helped you?

David provides an efficient and friendly service whilst understanding the client's needs, goals and risk attitude

Review from verified client

April, 2014

Overall

Advice

Service

Value

Based in Staffordshire

How has David Pritchard helped you?

David has looked after my finances (and previously those of my parents) for many years, taking a much valued interest in my family and welfare. He is patient and kind, accepting realistically my complete unwillingness to take an enthusiastic role in my financial plan.

What could they have done better?

Sorry - I really can't think of anything.