Tony Davies

Tony Davies

F1RST Financial Services Ltd

Minimum savings/pensions: Any amount

0330 038 8942
Based in Bournemouth
View location

Top Rated 2026
Verified since: August, 2023

4.9 out of 5

291 reviews


Checks carried out by VouchedFor

  • FCA Regulated

    Last checked: 13 February 2026

    Tony and/or the firm they work for (or are appointed representatives of) is regulated as appropriate by the Financial Conduct Authority

  • 22

    Recent Client Reviews

    Verified reviews: 100%

    Tony has received 22 client reviews in the past 12 months; 100% of these have been verified

  • Restricted Financial Adviser

    Last checked: 24 November 2025

    When choosing products or providers, restricted advisers have a limited selection which they can choose from. They may consider products from some, but not all, providers.

  • 3

    Qualifications Uploaded

    3 qualification certificates available to view

    Tony has added their qualifications to their profile. You can see them by clicking on the ‘qualifications’ tab below

  • Transparent Fees

    Tony has provided information on their typical fees

    Tony has added their fees to their profile. You can see them by clicking on the ‘fees’ tab below

  • 21

    Positive First Impressions

    90% of users who are not yet clients had a positive first experience with Tony

    90% of VouchedFor users have had a positive (4 or 5 star) first experience with Tony (based on 21 first impressions)

Hello My name is Tony and for the last 30+ years, I have been helping clients to manage their investments and pension planning. I am an Investment and Pension Specialist at F1RST Financial Services and focus primarily on consolidating pensions ready for retirement. After a short period as a photographer, I joined the TSB Bank in October 1988 on their Accelerated Management Training Programme. I left in September 1993 as an Assistant Branch Manager and joined Black Horse Financial Services (Lloyds Bank) as a Financial Adviser. From there, I joined Allied Dunbar in September 1996, where I started trading as F1RST Financial Services, before becoming an Independent Financial Adviser in 2000. I have helped many clients and up until recently built a business purely on personal recommendations. Away from work, I am married to Rebecca, have a Golden Retriever called Lola and have four children aged 19 to 31. I am an officer with the Army Cadet Force and have a National Role helping over 100,000 Cadets and Instructors achieve their iDEA (Inspiring Digital Enterprise Award). I also play guitar in a band, enjoy woodworking, metalworking, record collecting, walking, running and travel. I am an ambassador for The Youth Cancer Trust, based in Bournemouth and via a music festival I used to organise, we so far raised over £25,000 for them.