Charlotte Rush

With a wealth of experience in the financial services industry since 2016, I specialise in Inheritance Tax (IHT) planning and long-term care solutions. I am passionate about helping clients and their families navigate complex financial situations by crafting tailored strategies that minimise tax liabilities and maximise potential for growth. I thrive on solving problems and take pride in delivering clear, effective solutions that align with clients' goals. My approach is rooted in expert knowledge, attention to detail, and a commitment to providing insightful, personalised advice at every stage of the financial journey. My dedication to client care and excellence in financial planning is regularly recognised within the industry: I have been rated as a VouchedFor Top Rated Adviser for several years running and nominated multiple times for the Professional Adviser Women in Financial Advice Awards - a testament to my commitment to delivering outstanding results for clients and contributions to the profession. Whether you are planning for the future, managing long-term care costs, or looking to minimise inheritance tax, I will help you find the best solution for you and your family. My approach is simple: listen carefully, think creatively, and deliver results that make a difference. The value of an investment with St. James's Place will be directly linked to the performance of the funds you select and the value can therefore go down as well as up. You may get back less than you invested. An investment in equities does not provide the security of capital associated with a deposit account with a bank or building society. The levels and bases of taxation and reliefs from taxation can change at any time. The value of any tax relief depends on individual circumstances. Equity release is a lifetime mortgage or home reversion plan. To understand the features and risks associated with such products, please ask for a personalised illustration. This Partner/Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management Plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group's wealth management products and services, more details of which are set out on the Group's website at www.sjp.co.uk/products. The ‘St. James’s Place Partnership’ and titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James’s Place representatives. SJP Approved 29/04/2025