Lance Baron

I help business owners and company executives align their financial choices with their most important goals and deeply held values. What are values? I do not mean what is the value of your pension or ISA but those qualities and principles intrinsically valuable or desirable to you. When I talk to people about their goals and values, I am eager to find out why they turn up for work and what are they trying to achieve. Is it to be remembered as the best in your field? Or is because you want to leave a legacy for your family? Whatever your most deeply held values, my job is get your entire financial house in perfect order and keep it that way - forever. Recent times vividly illustrate the unpredictable nature of the different types of investments. Although unsettling, these periods highlight the importance of having a coherent, rational investment approach. No one controls the way free markets behave but you can control how you personally participate in the capital markets. I will ensure that no matter what happens in the markets, the economy, or the world, you will have the highest probability of achieving your goals. I have been the Kent & Sussex Branch Chairman of the Institute of Financial Planning since January 2011. The Institute of Financial Planning is dedicated to the development and practice of Financial Planning in the UK. Membership ensures all members adhere to ethical practice standards through its Code of Ethics, to maintain a high standard in education and ethics and achieve higher qualifications to the benefit of the consumer.