Emma Saunders

Emma Saunders

GPFM

Minimum savings/pensions: Over £100,000

0330 038 8938
Based in Hertford
View location
Top Rated 2026
Verified since: December, 2022
4.9 out of 5

70 reviews

WHY CLIENTS CHOOSE EMMA

Emma Saunders is known for her clear explanations and tailored advice in pensions and retirement income, helping clients through significant life changes like widowhood or retirement. Clients appreciate her professional yet friendly approach, often feeling more confident about their financial future after working with her.
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PINNED REVIEWS
"I am impressed with her knowledge with regards to investing and pensions. She explains everything clearly and has a very good understanding of my financial capabilities. An annual meeting keeps me updated on everything. Very nice lady too."
by a verified client in Surrey - 4 months ago
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"As circumstances had changed since initial arrangements were put in place Emma did a complete review and, fully understanding my risk appetite, made a recommendation which now much better suits my current needs and risk appetite. She is approachable, straight talking and has put in place the perfect solution for me."
by a verified client in Northumberland - 4 months ago
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EMMA CAN HELP YOU WITH
Affording life on one incomeChecking if I’m on track for retirementChoosing drawdown or annuityShow more

Checks carried out by VouchedFor

  • FCA status: Certified by Firm

    Last checked: 10 October 2026

    Emma is fully authorised under the FCA's Senior Managers & Certification Regime. A regulated Senior Manager has confirmed Emma's status

  • 8

    Recent Client Reviews

    Verified reviews: 100%

    Emma has received 8 client reviews in the past 12 months; 100% of these have been verified

  • Independent Financial Adviser

    Last checked: 25 June 2026

    An independent adviser can advise across a sufficiently diverse range of products to help meet a client’s objectives. They are in no way limited to products provided by companies they work for.

  • 1

    Qualifications Uploaded

    1 qualification certificate available to view

    Emma has added their qualifications to their profile. You can see them by clicking on the ‘qualifications’ tab below

  • Transparent Fees

    Emma has provided information on their typical fees

    Emma has added their fees to their profile. You can see them by clicking on the ‘fees’ tab below

  • 4

    Positive First Impressions

    100% of users who are not yet clients had a positive first experience with Emma

    100% of VouchedFor users have had a positive (4 or 5 star) first experience with Emma (based on 4 first impressions)

About

I have been working as a financial planner since 2001 and with gpfm since 2016. I work with people who are approaching or in retirement and looking to create a proper financial plan. I help them visualise and live the life they want. I use my expertise to listen to them and gain an understanding of what they really want and need. Established in 2001, gpfm is a local Hertford business you can trust. We are immensely proud to be Chartered financial planners who offer independent advice to clients from all walks of life. We don’t see our journey together as a short-term solution. It’s a journey because we’re here to help people achieve a lifestyle, whether now or in the future.

EMMA CAN HELP YOU WITH

Affording life on one incomeChecking if I’m on track for retirementChoosing drawdown or annuityCreating income in retirementHandling insurance or pension death benefitsMaking confident decisions aloneMaking my pension lastManaging an inheritanceManaging money after the death of a partnerManaging pension tax chargesPlanning my own pensionPlanning retirement in the next 5–10 yearsProtecting my family’s futureReducing inheritance taxSimplifying finances later in life