Eric Cheung

I'm a Chartered Financial Planner and Fellow of the Personal Finance Society. I'm passionate about helping people make better financial decisions, so they can live their best lives, both now and in retirement. Through a friendly and collaborative approach, I'm committed to helping those who are prepared to take control of their finances and plan for a brighter future. No jargon. No judgement. Just open and honest discussion about the best way to achieve your goals. During our process, we'll establish your ‘why?’ What drives you to work hard? What are your eventual goals? What are you doing it all for? Once we’ve got a clear picture of where you are now and where you want to be, we'll work together to create a realistic financial plan that will help enable you to achieve your goals. Having spent over a decade working in financial services, I have a deep understanding of the level of service that clients want and expect when it comes to their finances, and this remains at the forefront of my proposition. Outside of work, I love spending quality time with my fiancé (Susanna) and son (Alfie) either at home or exploring London. I enjoy keeping active, and you can often find me either in the gym, going out for a run or playing football. I also have a passion for food and drinks, attending live music festivals and travelling abroad to experience as many different cultures as possible. www.efcfinancialplanning.co.uk Your home may be repossessed if you do not keep up repayments on your mortgage. SJP approved 27/08/2025 The value of an investment with St. James's Place will be directly linked to the performance of the funds you select and the value can therefore go down as well as up. You may get back less than you invested. An investment in equities does not provide the security of capital associated with a deposit account with a bank or building society. Auto-Enrolment products are not regulated by the Financial Conduct Authority. This Partner/Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management Plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group's wealth management products and services, more details of which are set out on the Group's website at www.sjp.co.uk/products. The ‘St. James’s Place Partnership’ and titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James’s Place representatives. SJP Approved xx/xx/xxxx