Paul Urmston

Paul Urmston

Fresh Approach Financial Planning Limited

Minimum savings/pensions: Over £100,000

Minimum mortgage: Over £100,000

0330 038 8942
Based in Malvern
View location

Verified since: July, 2019

4.9 out of 5

244 reviews


Checks carried out by VouchedFor

  • FCA Regulated

    Last checked: 20 December 2025

    Paul and/or the firm they work for (or are appointed representatives of) is regulated as appropriate by the Financial Conduct Authority

  • 42

    Recent Client Reviews

    Verified reviews: 100%

    Paul has received 42 client reviews in the past 12 months; 100% of these have been verified

  • Independent Financial Adviser

    Last checked: 03 October 2025

    An independent adviser can advise across a sufficiently diverse range of products to help meet a client’s objectives. They are in no way limited to products provided by companies they work for.

  • 6

    Qualifications Uploaded

    6 qualification certificates available to view

    Paul has added their qualifications to their profile. You can see them by clicking on the ‘qualifications’ tab below

  • Transparent Fees

    Paul has provided information on their typical fees

    Paul has added their fees to their profile. You can see them by clicking on the ‘fees’ tab below

  • 16

    Positive First Impressions

    94% of users who are not yet clients had a positive first experience with Paul

    94% of VouchedFor users have had a positive (4 or 5 star) first experience with Paul (based on 16 first impressions)

I am the practice Principal at Fresh Approach Financial Planning. My aim is to give you a fresh perspective on your financial planning, help you simplify the process and promote real understanding of financial services. I have been in the financial services industry since 2004. My career started as a Bank Manager and I progressed to being a Financial Adviser in 2006. In 2011, I joined 2plan wealth management and became an Independent Financial Adviser. I am now trading as Fresh Approach. As a firm, Fresh Approach still retains all the support and expertise of the 2plan network, but I am able to promote my own brand values, as well as retaining peace of mind for both clients and our business. A Local Service, supported by a national brand to give you ‘Safety in Numbers’ for your financial planning. I hold the Diploma in Financial Advice and also have certifications in mortgage advice, equity release and long term care planning. I continually update my knowledge through regular professional development to ensure that I can give clear and accurate advice at all times. Based in Malvern, Worcestershire, I specialise in Investment and Retirement planning. I am also able to advise on protection planning, long term care, mortgages and equity release. My aim is to provide a ‘no jargon’ approach which my clients appreciate - all conducted from my office or the comfort of your own home. I consolidate my advice with a reliable review service that strengthens client relationships and helps build further business via referrals. Initial appointments are at no cost to you, and there is no obligation to proceed with any of our services.