Keith Brace

Hi, I'm Keith, I’m a Chartered Financial Planner and Fellow of the Personal Finance Society — the highest professional designation in our industry — with over 25 years of experience helping individuals and families build secure, confident financial futures. At Brace Financial Wellbeing, we’re proud to be a Corporate Chartered financial planning firm — a mark of our ongoing commitment to excellence, ethics, and client care at the highest level. We’re also a family-run practice, with advisers based across Northamptonshire, Warwickshire and Cheshire, united by a shared belief that financial advice should improve your whole life, not just your financial outcomes. We work with clients at every stage of life, offering bespoke planning and lifetime cashflow modelling. Whether you're preparing for retirement, investing with purpose, or simply navigating financial complexity, our aim is to bring clarity, confidence and long-term peace of mind. Our human-first approach is rooted in trust, empathy and a genuine understanding of what matters to you. We focus on building long-term relationships and simplifying the financial journey — taking away stress and giving you space to focus on living well. Thanks to the positive feedback from our clients, we’ve been featured in The Times as a Top-Rated Firm for the past four years — something we’re incredibly proud of. Giving back is also a core part of our culture. We sponsor the Under-12 Lionesses at Epworth Forest Girls Football Club and the Ladies’ Team at Bowls Northamptonshire. Through our work with the St. James’s Place Charitable Foundation last year, we recently secured a £2,500 grant for Beyond, a brilliant youth mental health charity working across the UK. Outside of work, I’m a proud Dad and Granddad — as well as a lifelong Nottingham Forest supporter (season ticket holder since age 16… and yes, it’s been emotional!). If you’re looking for a financial planning team that truly puts your wellbeing first, we’d love to help. Brace Financial Wellbeing — your partner in financial clarity and confidence. Visit: www.bracefinancialwellbeing.co.uk Brace Financial Wellbeing is a trading name of Keith Brace Wealth Management Ltd. The value of an investment with St. James's Place will be directly linked to the performance of the funds you select and the value can therefore go down as well as up. You may get back less than you invested. An investment in equities does not provide the security of capital associated with a deposit account with a bank or building society. The levels and bases of taxation and reliefs from taxation can change at any time. The value of any tax relief depends on individual circumstances. Equity release is a lifetime mortgage or home reversion plan. To understand the features and risks associated with such products, please ask for a personalised illustration. This Partner/Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management Plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group's wealth management products and services, more details of which are set out on the Group's website at www.sjp.co.uk/products. The ‘St. James’s Place Partnership’ and titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James’s Place representatives. SJP Approved 06/08/2025