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Based in Pinner
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FCA Regulated
Viral and/or the firm they work for (or are appointed representatives of) is regulated as appropriate by the Financial Conduct Authority
Last checked: 15 April 2025
Viral and/or the firm they work for (or are appointed representatives of) is regulated as appropriate by the Financial Conduct Authority
5
Recent Client Reviews
Viral has received 5 client reviews in the past 12 months; 100% of these have been verified
Verified reviews: 100%
Viral has received 5 client reviews in the past 12 months; 100% of these have been verified
Independent Financial Adviser
An independent adviser can advise across a sufficiently diverse range of products to help meet a client’s objectives. They are in no way limited to products provided by companies they work for.
Last checked: 20 February 2025
An independent adviser can advise across a sufficiently diverse range of products to help meet a client’s objectives. They are in no way limited to products provided by companies they work for.
4
Qualifications Uploaded
Viral has added their qualifications to their profile. You can see them by clicking on the ‘qualifications’ tab below
4 qualification certificates available to view
Viral has added their qualifications to their profile. You can see them by clicking on the ‘qualifications’ tab below
Transparent Fees
Viral has added their fees to their profile. You can see them by clicking on the ‘fees’ tab below
Viral has provided information on their typical fees
Viral has added their fees to their profile. You can see them by clicking on the ‘fees’ tab below
3
Positive First Impressions
100% of VouchedFor users have had a positive (4 or 5 star) first experience with Viral (based on 3 first impressions)
100% of users who are not yet clients had a positive first experience with Viral
100% of VouchedFor users have had a positive (4 or 5 star) first experience with Viral (based on 3 first impressions)
Checks carried out by VouchedFor
FCA Regulated
Viral and/or the firm they work for (or are appointed representatives of) is regulated as appropriate by the Financial Conduct Authority
Last checked: 15 April 2025
Viral and/or the firm they work for (or are appointed representatives of) is regulated as appropriate by the Financial Conduct Authority
5
Recent Client Reviews
Viral has received 5 client reviews in the past 12 months; 100% of these have been verified
Verified reviews: 100%
Viral has received 5 client reviews in the past 12 months; 100% of these have been verified
Independent Financial Adviser
An independent adviser can advise across a sufficiently diverse range of products to help meet a client’s objectives. They are in no way limited to products provided by companies they work for.
Last checked: 20 February 2025
An independent adviser can advise across a sufficiently diverse range of products to help meet a client’s objectives. They are in no way limited to products provided by companies they work for.
4
Qualifications Uploaded
Viral has added their qualifications to their profile. You can see them by clicking on the ‘qualifications’ tab below
4 qualification certificates available to view
Viral has added their qualifications to their profile. You can see them by clicking on the ‘qualifications’ tab below
Transparent Fees
Viral has added their fees to their profile. You can see them by clicking on the ‘fees’ tab below
Viral has provided information on their typical fees
Viral has added their fees to their profile. You can see them by clicking on the ‘fees’ tab below
3
Positive First Impressions
100% of VouchedFor users have had a positive (4 or 5 star) first experience with Viral (based on 3 first impressions)
100% of users who are not yet clients had a positive first experience with Viral
100% of VouchedFor users have had a positive (4 or 5 star) first experience with Viral (based on 3 first impressions)
If like many UK adults, you find financial matters hard to understand and don't have the time, knowledge or the experience to do this yourself, then I may be able to help. If you want an award-winning, trustworthy financial adviser who can work with you to reach your financial goals, then read the next couple of lines to see whether I can help. If you need advice on planning for your retirement or pulling together multiple pension pots, then I can certainly help. I am an independent financial adviser, and I've helped hundreds of people like you reach their financial goals, big and small, looking to enjoy their retirement. You don't need to be a millionaire to use my services as I can assist all types of clients. Indeed, not taking sound financial advice can be a costly mistake in the long run and may literally cost you thousands of pounds. I do know my stuff, though, and I will make sure that you completely understand whichever financial products you ask me to advise you on. Here is a typical comment from one of my clients: "I have instructed Custodia for close to two years for all my work and there is one word that best describes their service: "Excellent!" I have been very impressed with Viral Patel. he is an absolute pleasure to deal with, he is very attentive and has a can-do attitude. He provides first class service and will always reply to your emails, return your calls etc but above all he give very professional and objective advice. He takes great care to ensure that you are provided with the products that meet your needs. Highly recommended." I provide a holistic service and will take care of all your financial needs. I am also fully independent and not tied to any particular lender or provider. The benefit to you is that I can advise you on every product in the market. This means that you will get the best solution to match your needs. As I get paid by you directly, I can put your interests first. Services Provided: Family and business protection - I can help explore and understand potential personal and business risks. I can then provide possible solutions, enabling the client to prioritise and decide which risks they wish to protect. Retirement planning – Modern retirement planning is complex. Life takes unexpected turns, and tax rules continually change. It is vital to ensure you are getting the most out of your current plans to help you achieve your long-term financial goals. Regular reviews are essential, and I provide a comprehensive ongoing review service. Personal Wealth Management – Choosing how and where to invest your money can be time-consuming and confusing. In wealth management and investment planning, there are many factors to consider, including tax efficiency, risk, volatility and performance. I can help guide you through this complex area, helping you understand which type of investments best suit you and your appetite for investment risk. Inheritance Tax Planning -Navigating the complexities of inheritance tax can be a daunting experience. I can advise you and your family on how to tackle and potentially mitigate this area of planning. If you are confused about inheritance tax or would like to learn more about getting your affairs in order, I would be delighted to talk to you. My financial advice process is split into 3 stages as follows: STAGE 1: Information Gathering We have an Initial call where you tell me what you want, and I decide whether I will be able to help you. There is no charge at this stage; this is just a fact-finding call. This usually lasts around 15 mins. If, after the initial call, you like me and think I can help you, I will complete a full fact-find with you where I attempt to assess your needs in much more detail. This usually takes about 30-40 minutes, and again, there is no charge at this stage. This can be done over the phone, on a video call or in my office. STAGE 2: Research Once I know what you need, I will research the market for you and come back with a personalised financial plan using cashflow modelling and illustrative figures. Now you need to decide if you want to instruct my services and there is a charge of 1% for this service. You can pay the fee directly or take it from the investment. I will then make a full personalised recommendation. STAGE 3: Implementation This is where I put in place the financial products suggested in the recommendation report. I will fill in all the applications on your behalf and manage the entire process for you. So that explains who I am and what I do, and I hope this has given you some idea of what to expect from me. I'd love to have a chat with you and see if I can help, so please book a meeting with me using the link below and send me an enquiry. Please give me a good idea of what you would like me to help you with. https://link.custodiafs.co.uk/DiscoveryCall You can pop into the office, and I'll make you a cuppa! If you don't want to take time off work, that's fine too, as I am happy to arrange a video call; if that works better for you, then that's fine also. I look forward to speaking to you soon!!!!
£430,000 Consumer Protection
Your money is protected against bad advice by the Financial Ombudsman Service up to a maximum limit of £430k and by the Financial Services Compensation Scheme (FSCS) if the company goes out of business (in which case, limits may vary - see the FSCS website for more details).
About Viral's clients
Based on responses provided by clients who have reviewed this adviser
Clients' level of financial expertise
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Please Note: While VouchedFor.co.uk undertakes significant effort to ensure the information provided on this website is correct, it is your responsibility to confirm its accuracy with the adviser. Any decisions you take having spoken with the adviser must be made by you on the basis of your own investigations. Use of this website is subject to the website terms & conditions and privacy policy. Local rates apply from a BT Landline when calling 0845 numbers, costs from mobiles and other operators may vary.
Adviser Disclaimer
Our services relate to certain investments whose prices depend on financial market fluctuations beyond our control. Investments and their income may go down and up, and you may get back less than the amount invested. Past performance cannot be used as a reliable prediction of future performance. The Financial Conduct Authority does not regulate Will Writing or taxation and trust advice. The choice of interest rate and product terms will depend on your circumstances and the amount of the mortgage. Before you make a mortgage application, we will conduct a full review to establish your needs and preferences. If you meet the criteria, we will give advice and make a recommendation to you. There may be a fee for mortgage advice. All mortgages are subject to status. Please note that all products show an indicative rate only and may not be suitable for you. You must be 18 or over. Your home may be repossessed if you do not keep up with mortgage payments. The Financial Conduct Authority does not regulate most commercial mortgages and some buy-to-let mortgages. Custodia Financial Services Limited who is an Appointed Representative of New Leaf Distribution Ltd. who are authorised and regulated by the Financial Conduct Authority. Number 460421