Darren Houlcroft

About

I believe financial advice starts with your life, not your finances. I help individuals, families, and business owners plan well and make confident decisions, especially during key life events like buying a new home, dealing with career changes, planning for retirement, business sale or the complexity of passing down wealth through family generations. At Houlcroft Partners we believe great advice is based on the full picture, focusing on what matters most to you and building financial confidence at every stage. We're here to offer clear guidance and honest advice, so you feel supported and empowered to achieve your goals. My advice covers all areas of wealth management, including retirement planning, wealth protection, savings and investment planning. More details are available on my website at: www.houlcroftpartners.co.uk As a Partner Practice of St. James’s Place Wealth Management based near Birmingham, my emphasis is that financial planning isn't a one-time transaction; it's a partnership that evolves as your life does. Separate to St James's Place, I deliver Financial Education workshops in local schools, particularly within the Bordesley Multi Academy Trust, because I believe equipping young people with essential financial literacy builds the foundation for informed decision-making throughout their lives. This also extends to community work - I'm also a mentor for the POWER-Up Mentoring Foundation Charity. The value of an investment with St. James's Place will be directly linked to the performance of the funds you select and the value can therefore go down as well as up. You may get back less than you invested. An investment in equities does not provide the security of capital associated with a deposit account with a bank or building society. The levels and bases of taxation and reliefs from taxation can change at any time. The value of any tax relief depends on individual circumstances. This Partner/Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management Plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group's wealth management products and services, more details of which are set out on the Group's website at www.sjp.co.uk/products. The ‘St. James’s Place Partnership’ and titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James’s Place representatives. SJP Approved 20/02/2026