Helen Rutherford

Helen Rutherford

Octopus Money

0330 038 8942
Based in Hereford
View location

Verified since: March, 2025
Financial Coach

A Financial Coach can provide guidance across all areas of your finances, helping you to improve your relationship with money, set goals, take action and overcome any obstacles in the way. Financial coaches are not regulated by the FCA and cannot recommend specific financial products.


4.7 out of 5

147 reviews


Checks carried out by VouchedFor

  • Not Regulated by the FCA

    Last checked: N/A

    Helen does not perform an FCA-regulated role, and Helen is not accredited or monitored by an FCA-authorised firm

  • 8

    Recent Client Reviews

    Verified reviews: 89%

    Helen has received 8 client reviews in the past 12 months; 89% of these have been verified

  • Financial Coach

    A Financial Coach can provide guidance across all areas of your finances, helping you to improve your relationship with money, set goals, take action and overcome any obstacles in the way. Financial coaches are not regulated by the FCA and cannot recommend specific financial products.

    Last checked: 01 October 2020

    A Financial Coach can provide guidance across all areas of your finances, helping you to improve your relationship with money, set goals, take action and overcome any obstacles in the way. Financial coaches are not regulated by the FCA and cannot recommend specific financial products.

  • 1

    Qualifications Uploaded

    1 qualification certificate available to view

    Helen has added their qualifications to their profile. You can see them by clicking on the ‘qualifications’ tab below

  • Transparent Fees

    Helen has provided information on their typical fees

    Helen has added their fees to their profile. You can see them by clicking on the ‘fees’ tab below

  • Accredited by Octopus Money

    Date passed: 14 June 2024

  • 104

    Positive First Impressions

    94% of users who are not yet clients had a positive first experience with Helen

    94% of VouchedFor users have had a positive (4 or 5 star) first experience with Helen (based on 104 first impressions)

Having worked in international sales roles for most of my career, I had always been a keen reader of Money Week and realised that the Financial Services industry was the ideal environment for me to make the best use of my financial knowledge and life experiences combined with great problem solving skills and keen interest in helping people. My goal is to help people to learn about and understand their financial options, get motivated and discover the best means to achieve their goals! Through my financial coaching, I sincerely hope to improve not only my client’s finances but also, their well-being through understanding and managing their finances better as I see this as being an essential life skill which is often overlooked. I am particularly interested in helping people to maximize the potential of, and understand how pensions work, investigate pensions they have from previous companies. I would like to help to eliminate the gap between the value of pensions that men and women retire with. Education about how to plan for their first property purchase is another important area for many of my clients, as well as the importance of investing where appropriate. With Octopus Money, I provide a holistic service which can cover making life choices as well as financial coaching and goal setting. In my eyes, a great Financial Coach should be a good listener, empathetic, enthusiastic about their client’s goals, non-judgmental with technical financial knowledge and the ability to explain things in simple, jargon free language. In my spare time, my family and I love to be outside somewhere wild; hiking, camping, wild swimming, and I am mad about yoga, landscape photography, learning Japanese and finding the perfect plot to build an eco-house. Ultimately, I would like to plant a wood of native trees for future generations to enjoy and spend January, February and March somewhere warm. Helen Rutherford