Ruth Norman

Ruth Norman

Ardent Financial Planning

Minimum savings/pensions: Over £250,000

0330 038 8942
Based in York
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Top Rated 2026
Verified since: December, 2024

4.9 out of 5

110 reviews


Checks carried out by VouchedFor

  • FCA status: Certified by Firm

    Last checked: 04 April 2026

    Ruth is fully authorised under the FCA's Senior Managers & Certification Regime. A regulated Senior Manager has confirmed Ruth's status

  • 19

    Recent Client Reviews

    Verified reviews: 100%

    Ruth has received 19 client reviews in the past 12 months; 100% of these have been verified

  • Independent Financial Adviser

    Last checked: 24 November 2025

    An independent adviser can advise across a sufficiently diverse range of products to help meet a client’s objectives. They are in no way limited to products provided by companies they work for.

  • 4

    Qualifications Uploaded

    4 qualification certificates available to view

    Ruth has added their qualifications to their profile. You can see them by clicking on the ‘qualifications’ tab below

  • Transparent Fees

    Ruth has provided information on their typical fees

    Ruth has added their fees to their profile. You can see them by clicking on the ‘fees’ tab below

  • 3

    Positive First Impressions

    100% of users who are not yet clients had a positive first experience with Ruth

    100% of VouchedFor users have had a positive (4 or 5 star) first experience with Ruth (based on 3 first impressions)

I have over 3 decades of experience within financial services, working at Ardent for 15 years and, previously to that, NatWest for over 20 years. During this time, I've identified that the most effective long term plans start with simple, easy to understand financial advice. Cutting out jargon and communicating clearly helps my clients feel at ease so we can build a solid plan in order to achieve their goals. My role at Ardent is to provide first class financial advice drawing on my wealth of knowledge. My particular area of expertise is retirement planning and equity release. I pride myself on being a good listener and being easy to talk to.